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Product strategy

Turn a vague ambition into a scoped, sequenced, fundable plan.

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What's included

The work, and what you receive

Each capability names an artefact you end up owning, not an activity we perform.

Our approach

How this runs, and roughly when

Durations are bands, not promises. We revise them in the open when the work argues otherwise.

  1. 1

    Frame

    3–5 days

    Interviews with the people who feel the problem, and a written statement of it that everyone signs up to.

    • Problem statement
    • Stakeholder map
  2. 2

    Test the assumptions

    1–2 weeks

    We take the two or three assumptions that would sink the plan and find the cheapest way to check each one.

    • Assumption test results
    • Revised assumptions
  3. 3

    Scope and cost

    3–5 days

    Sequenced roadmap, cost envelope and risk register, presented to whoever has to fund it.

    • Scoped roadmap
    • Cost envelope
    • Risk register

Tools we use

Boring, well-supported, and replaceable

We tell you when something newer is worth its risk, and when it is not.

Related work

Where we have done this

Questions

Asked often enough to answer here

Then that is the deliverable, with the reasoning and what would have to change. You will have spent a few weeks rather than a few quarters finding out.

No. The roadmap, risk register and cost envelope are yours, written so another team can execute them.

A workshop produces alignment. This produces a plan with costs, risks and a sequence, and it tests the assumptions the plan rests on rather than assuming them.

Working against a constraint?

Tell us what it is. We will tell you what we would build, what we would not, and what it would take.

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